The holidays are over, marking the busiest time of the year for many online retailers. Recent US figures from Adobe now reveal. The true state of e-commerce – and indicate the direction the German market could take next year.
The 2024 holiday season marked a new milestone in e-commerce. Was spent online in the US from the beginning of November to the end of December 2024.
On 15 days, online spending exceeded $4 billion (approximately €3.8 billion) per day—an increase from 11 days in 2023.
Mobile shopping dominates purchasing behavior Record sales
This year’s shopping season was . Characterized country wise email marketing list by a particularly high proportion of mobile purchases. For the first time, 54.5% of online transactions were conducted via smartphones, up from 51.1% in the previous year. The mobile share was particularly high on Christmas Day, with 65% of sales.
Electronics, clothing and furniture as sales drivers Record sales
More than half of total . Online sales came avoid spam trigger words from three main categories:
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- Electronics : 55.3 billion US dollars (approximately 52.6 billion euros), an increase of 8.8%.
- Clothing : 45.6 billion US dollars (approximately 43.4 billion euros), an increase of 9.9%.
- Furniture and household goods : $29.2 billion (approximately €27.8 billion), a growth of 6.8%.
The food (+12.9%) and cosmetics (+12.2%) categories.
Strong discounts influence the purchase decision
Increasing price pressure led to attractive sault data discounts that noticeably influenced consumer spending behavior.