Such cooperation and what is the most important in itFoundations of relations between brands and artists Today, channels like Instagram and YouTube provide a space of expression for thousands of creative people to bring their creations to a huge audience. Collaborating with such artists is an attractive opportunity for brands […]
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The lead generation process These include the use of effective call to action elements posting videos in less standard places and using the potential of videos also in the context of descriptions, titles and eye-catching thumbnails. How to Choose Your Brand Colors Strategically Kaye Putnam, KayePutnam.com Brand colors – what […]
Ways to get customer feeback about your products It’s definitely good to know what our customers think about us. Thanks to this, we can identify possible problems and irregularities in time and facilitate their elimination . But how to check “what is said and written about us”?reefining their outlets . […]
But the multitude of solutions and the paradox of choiceTodd Tebo comes to the rescue, who in Convince & Convert decide to present 5 criteria for choosing the right tool – effectiveness, strategicity, ease of use, growth potential and the degree of use of AI . With humor about important […]
For me quackery in its purest formThere is a saying that preicting is a difficult thing, especially when it concerns the future. I think that’s what Gibara said. Robert Kozielski: And with that, let’s try to end it. Thank you very much. Trying to sum up, it’s probably worth saying […]
So the question is can you preict But you can preict that it will change and you can try to change it in a specific direction, which is super promising andsuper profitable if you succee. Robert Kozielski : What you say is great, because here, what is really the conclusion […]
Of products that create not only a new type of functionality but also new applications that have not existe before. The world hasn’t seen that, such NVPOs you’ve been talking about, people say wow, how could I live without ever seeing anything like this. And it’s now in the mind […]
The question is whether Covid and what happene or other phenomena are fashions or trendshow to distinguish fashion from a trend? In other words, is creating the future or preicting t And the question is whether Covid and what happene or other phenomena are fashions or trends, how to distinguish […]
In one way or another Of course it would be good if they have the flu so that they wear these masks anyway, but anyway we will be functioning in a different world. And the question So if we turn it around and take the law the other way, well, […]
The question is whether Covid and what happene or other phenomena are fashions or trends, how to distinguish fashion from a trend? In other words, is creating the future or preicting the future possible at all, and if so, what are its criteria? which is important. trend law. That is, […]
This is a very important thing because we often want this ROI in a month The law of exaggeration – the situation often looks different than it is presente in the press, i.e. seeing only communication, makes us perceive the world, market trends customer behavior, etc. differently. So we see […]
Never understand how extensions work Because it seems that there is simply a stamp a label label what is it suppose to be? Competences are expanding. Therefore, if we have, and what is more, Leszek is great here, it is as if he define it, extending certain competences in certain […]
Also that if we stay in perceptionthen I would not even. Pick on these exceptions But if we expand by the way, if we think. About the fact that a brand can be built on. The level of experiences, on the level of some community value, on the level of […]
Occupie this niche this is the quintessence of positioning you occupie this niche which is so precisely define that these are, I don’t know, lamps, telephones, TV sets, then you can’t really get out of it because you have to change your positioning. It can work, it can be a […]
The same thing all the time here in marketing we have many models that are built on this conviction. Unique selling proposition, POP, POD etc, all those models out theresomewhere. And the question is of course, on the other hand, there is a principle somewhere that will always be a […]
Everything what will you do And it will actually be a new generation of you that you couldn’t invent, so your first mover advantage can actually disappear in six months. And these are the examples you’re talking about. But you know that… Lech : That’s what these Elliott waves are […]
Examples that this is how someone entere the market And here we can indee throw there brands that today are in the top 50 of the interband and many of them have such stories, apart from such noble ones. Robert Kozielski That’s true. But what you’re saying kind of leads […]
When something comes first it tends to stay firstThis is some kind of mental inertia. And these laws just say that Robert Kozielsk Sentiment for first love Jacek Pogorzelski that there is this inertia and take advantage of it. Then we can still say that there is such a thing […]
Then I rather suggest you refine it So it also depends on the context you’re in. If you want to launch the first anti-gravity, I don’t know, the first anti-gravity skateboard, one without rollers, then you can experiment. Robert Kozielski : I understand, here we have a rule. In categories […]
Was the right thing to door rather today from the perspective of at least this knowlege, it was worth saying, dude, introduce and then fix it, but don’t wait anymore. Lech C. Król : But it was right for him, because he decide to arrange Appleand Apple was known for […]
This the firs it doesn’t have to be the first in my opinion The point is to be able to associate with a certain definition in the human mind, often relate to the definition of a category, so what this guy will get out of it, how this device works, […]
A broadly understood value or proposal that we offer to our customers, is the pursuit of perfection more important or is it better to enter the market with something we already have, test, be first than better. Lech C. Król: NO. That is, I believe that thesee laws are one […]
We consider that marketing why are you talking about this disappointment etc., because marketing is damn ambitious in the sense that it is an attempt to deal with the reality that they are under precisely all these realities, which in themselves are monstrously complex, and we’re trying to give rules […]
Can easily identify it But you can also hammer into something that exists and people will say well now they’ve done something phenomenal with this stuff that I know and you’ll get exactly the same result that breaks that rule saying you have to be first. The easiest way to […]
On the market or the second on the market it is important that you are the first in the minds of your audience. And, of course, here is the question of whether it is really the case that the pursuit of perfection, not just product-relate check, propose, verify. And here […]
His experiences from this whole tour that they then did after positioning, especially after positioning “Positioning: the battle for your mind,” he says that just no one understood it. I am full of admiration for both of these gentlemen, with the rest I had the opportunity to talk to both […]
Which marketing functions in our case So that’s why we’re talking about it. And the question is, how do you look at it, how do you understand these laws? Now moving on to the law ofwhether to students or various types of managers, that there are certain laws and certain […]
