In this way, the eitor will import everything it considers important and necessary for the app. Among the elements that the tool imports can be found, for example, images, access to social networks or content syndication (RSS). Also, like all the tools we are discussing, App Builder allows you to […]
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These are some of the tools you can use to turn a blog into an app. All of them are prepare so that anyone without technical knowlege can have their own application. If you have a blog and publish regularly, this is an interesting way to bring your content closer […]
Next we analyze 6 factors that lay the foundations of the best online marketing plans. 1.- Analyze your business Canvas Before starting to design a digital marketing plan, you nee to analyze your own business. It is the only way to know what is the exact situation in which you […]
An you will be able to offer better products and services. However, this step has to be something constant, since the market is constantly changing. Identifying and studying the market will give you valuable information such as: Know your current situation. Discover the main competitors you have. Identify the nees […]
Informative landing page : Unlike the recruitment landing page, the informative landing page only seeks to inform. The main objective of this page is to serve as a complement. It is common to move those who have already converte to these types of pages and use them as a reminder. […]
The details of the event will be essential. The call to action has to occupy a key position and must be complete with social proof that supports the content itself. Lead cultivation email : It is not enough to capture leads. You also have to work on them before and […]
An finally, another fundamental aspect to design the cross-channel strategy for events is retargeting. Through this system you will be able to bring back the users that you almost manage to capture . With the CRM retargeting module of MDirector you will get those clients that you thought were lost […]
The main features of an app are: The applications are create starting from a base that is generally the web page of the company. That is, it does not start from scratch. In this way, the aesthetics and functions of the application will always be develope with your website in […]
After all, applications are a small virtual world of companies. So they offer a fast and much more instinctive service than other platforms. In addition, the applications are usually simple to handle. In fact, they do not usually present great difficulties in easily finding the different functionalities they offer. It […]
Next, we show you three of the tools with which you can turn a blog into an app: 1.- App Machine turn a blog into an app with AppMachine AppMachine was founde in 2011 under the following premise: Create your mobile application in three steps. The tool is prepare for […]
A Google Adwords account is require If you do not yet have a Google Adwords account, you will see that within this platform there is an option calle ” Create an account ” in the Adwords tab of the Merchant Center. You simply have to click on this option to […]
Define the keywords The platform allows you to set a series of keywords to your ads. It is a fundamental option since the words that you select will be those for which users will search for and find you in Google. In the same way, you can also set certain […]
Determine the daily budget for the campaign you are creating. In the same way, you should adjust the CPC – Cost per click – to the maximum to pay as little as possible. These are just some of the elements that have to be determine from the beginning when creating […]
Here the tool shows data such as the bounce rate, conversion rate, number of visits or sessions, among other data. Bid adjustments: Shows you information about how well your ads are performing base on devices use, location, and time range. This way you can adjust the bids. Google Analytics records […]
Although the best thing is that you download the guide and discover all its content. «Bring life to your Cross-Channel event» consists of the following structure: Introduction Landing Pages as the central axis of the Cross-Channel strategy Recruitment landing page Landing page informativa Email marketing Event invitation emails + confirmation […]
For cross-channel marketing actions, it will be necessary to have a complete tool that allows their quick and easy combination. MDirector is the first Cross-Channel tool that combines SMS, email, retargeting, landing pages and social networks. Everything in MDirector is focuse on achieving an adequate cross-channel strategy. With a tool […]
Therefore, Domain authority can be understood as an indicator of MOZ that reflects the authority of a website. DA measures numerically from 0 to 100. 100 being the maximum authority that a page can reach in this ranking. Therefore, Domain authority calculates and also indicates the popularity index that a […]
In the same way it is recommende that you have a combination of advertising, text and multimeia elements. The keywords are properly chosen. The page URL contains suitable keywords. The links that the page or article has link to relevant and useful content for the user. They page has a […]
In this sense, a website is understood as a complete domain or subdomain. For example . Page authority: It is the indicator that is responsible for measuring the prestige of particular web pages within the domain. It is an indicator that measures pages individually. For example, the Antivenin page that […]
This is the ideal way for people to start learning about your website and link to it. In the same way, it is the ideal way for other companies to link to your website. After all, a user or a company linking you is as if that person or brand […]
Before beginning to analyze in detail the steps that have to be followe to create a campaign in Google Shopping, it is important to understand what this platform is all about. Google Shopping is an advertising platform that displays certain product advertisements on the Google results page . These ads […]
Content marketing tries to generate valuable content to achieve greater awareness among users. Therefore, it can be said that it fulfills a more informative function. Both brande content and content marketing are responsible for creating content to transmit it to their users, but while the first modality seeks a little […]
Make sure that your app appears in good positions and with positive comments. In the same way, use it as a basis to know what things you have to improve and what things you have to strengthen. 7.- Create compelling reasons to share your app The best way to give […]
In order not to take false steps when updating the app, investigate everything that refers to your target audience. Try to go behind the trending topics and find out what users are talking about to see what they nee. In the end, having an application that does not innovate or […]
One of the keys to content marketing is creating a link between the brand and the consumer. In this way, it seeks to gain the trust of visitors, which will cause the client-brand relationship to last much longer. What is brand content? For its part, brand content refers to a […]
The brands intend to generate awareness and affinity with their potential customers but not through direct sales. Examples of brand content Estrella Damm, a brand that highlights the differences between brand content and content marketing It is increasingly common to find examples of brande content . Brands like Re Bull, […]
It must be interesting, practical and useful to eucate the reader, generate interest and get downloads. The best practice is to place it on a landing page specially deicate to that ebook and have the visitor download it in exchange for their email. It should be understood as an exchange […]
