But WeChat Mini Program flagship stores also have their own advantages. You may Its biggest advantage is its “official” status? which is the trust consumers have in the brand. Why do we say that? Because we can clearly see that WeChat officials are deliberately weakening the official brand color of WeChat stores. a very important point in the opening rules of WeChat stores? which is that your WeChat store cannot have words such as “flagship”? “official”? “certified”? and “authorized”. Even if it is a WeChat store opened by a brand itself? it can only have its own brand name? but it cannot say that it is official or flagship.
Another advantage of WeChat You may
Mini Programs is what I just said? that is? it active practice and experience: is the private domain of the enterprise? and any functions and customization capabilities on it can be developed by the enterprise itself. Therefore? it is not a simple place to sell goods? but a platform. In the future? in addition to selling goods? it will also include comprehensive life cycle operations and consumer value positioning. If it is just selling goods? WeChat Mini Programs will be used too little.
So? if a brand is focusing on selling products without register and create your profile considering consumer relationships and services? then it should focus on.
WeChat stores? use various content
(WeChat official accounts? short videos? mini-programs) and of germany cell number the various social media (communities? Moments? fission? etc.) to promote products? and directly drive sales.
If a brand needs to build relatively deep and long-term consumer relationships? it still needs to have its own mini program.
If brands need more targeted strategies on WeChat ecosystem e-commerce? welcome to chat directly on WeChat! My WeChat: sxwuda.