For this, it had the presence of José Ramón Mencías , Sales and Business Development Director at Weborama, Paula Ortiz , Legal and Institutional Relations Director at IAB Spain and Analore García , legal manager of Antevenio. Pioneering conference on legal implications in advertising businesses IAB Spain conference on legal aspects of digital advertising The conference starte from the fact that legal advice for digital businesses requires continuous training for lawyers . Both in terms of regulatory changes and in relation to the development of technology and the evolution of business models.
Thing Is To Know The Costs Of Marketing
Nowadays, lawyers must be able to know and move naturally in this environment to advise on the legal implications of this complex ecosystem in data protection, fraud or intellectual property. To approach these issues , the conference program Chile Phone Number List focuse on the following aspects: Context and functioning of the digital advertising ecosystem and the different actors. Sources and types of data. Big data. Fraud. Legal management of data, cookies, fingerprint Types of contracts and responsibilities throughout the cycle Paula Ortíz , Legal Director of IAB Spain , summarizes in this short video the conclusions of the conference « Data and programmatic advertising.
Actions From Traditional Advertising
Technical, business and legal vision .Formats and examples of native advertising (native ads) July 11, 2016 Writing Marketing Digital Did you like our article? 4.4/5 – (7 votes) Native Advertising Framework According to the latest Study on Marketing List Advertising Investment in Digital Meia by IABSpain , 1,288.9 million euros were investe in digital advertising in 2015. However, much of this investment is lost, mainly due to the increase in installations of applications to block digital ads, which grew by 41% compare to 2014. Or due to the well-known banner blindness . Also, dominant online advertising, which is base on the cost-per-click (CPC) model, is losing some of its effectiveness.
