Focus on acquiring subscribers ethically – subscribers who are genuinely interested in what you have to offer are gold. Grow your list organically by offering value in exchange for subscriptions .
Avoid purchasing email lists. Most of the contacts they contain are invalid, spam traps, or simply unengaged, which is why they often lead to high bounce rates and can damage your sender reputation . They may also violate anti-spam laws .
Check out our blog post on email deliverability for more information on spam traps and email list quality.
As we’ve already mentioned, having a list of subscribers who are willing and interested in receiving your content is a big part of your email marketing success. That’s why you need to make sure your contacts have given their consent to be on your list. The easiest way to do this is with double opt-in forms, which add a verification step for subscribers.
Once the user signs up, the form automatically russia phone number library sends a message to the provided email address and requests confirmation via a link. This is the easiest way to maintain the quality of your email list. Using double-opt-in forms respects user consent and aligns with permission-based marketing best practices .
Clean your email list regularly
It is highly recommended that 3cs research (the customers, the competitors and the corporation) you regularly remove inactive subscribers and invalid email addresses from your email list. This ensures that you only send emails to interested and engaged people, thereby reducing bounce rates and spam complaints.
An active and responsive list results in better engagement and more accurate data to analyze the success of your campaign.
Comply with legal requirements and provide users with the opportunity to unsubscribe
Compliance with legal standards is essential when it comes to email marketing. Regulations such as CAN-SPAM, GDPR, and CASL set the ground rules for commercial emails. Compliance builds trust and helps avoid significant penalties.
Email marketers must prioritize subscriber privacy . This taiwan lead includes transparent data handling and easy-to-use opt-out options . Respecting privacy strengthens a company’s reputation for integrity and ethics.
SiteGround’s Email Marketing tool automatically places an unsubscribe link in the footer of your emails and has recently included a one-click unsubscribe option in email headers to bring our customers into compliance with the latest deliverability requirements of major email providers.