The use of AI-powered chatbots saw a massive increase. Compared to the previous season, traffic to retail sites through these tools increased by 1,300%. The increase was particularly pronounced on Cyber Monday, at 1,950%.
According to a survey
70% of respondents who tried AI tools used country email list them to enhance the shopping experience. They particularly appreciated the features for bargain hunting, product search, and brand recommendation.
More flexible payment options with “Buy Now, Pay Later”
The popularity of “Buy Now, Pay Later” services strategy time effort cost reached a new peak in 2024. This payment method generated revenue of $18.2 billion (approximately €17.3 billion), an increase of 9.6% compared to the same period of the previous year. 79.1% of BNPL transactions were processed via smartphones.
Popular products of the season
Top sellers in the electronics category included sault data televisions, smartwatches, and Bluetooth headphones. Quilted jackets, boots, and bags dominated the clothing category. In the furniture category, Christmas decorations and bedding sets were particularly popular. In toys, LEGO sets and Harry Potter figures were popular.