Classic SEO metrics are still useful, but they don’t tell you. How much your brand is cited or mentioned in AI responses. Today’s metrics are more like key performance indicators (KPIs) for public relations (PR) strategies.
In the artificial intelligence environment, it matters:
- Mentions,
- Quotations,
- Brand share of voice.
Your visibility depends not so much on your search
Position as on your brand authority and online presence. The following list of different metrics will help you understand and monitor visibility in the AI era. You probably won’t be able to track them all, but knowing them will help you choose the ones that are right for your goals and resources.
Brand mentions
The number of times your brand or your competitors’ brands are referenced in AI-generated responses, regardless of whether the link is directly added.
- Importance: Mentions indicate brand awareness and authority. If your competitors are mentioned more often than you, you are losing visibility at the top of the sales funnel.
Real linking of your website, or competitor websites, in artificial intelligence results.
- Importance: Links are even better than mentions because they build trust and can drive traffic (depending on how each platform displays them). Tracking citations helps you understand what content AI models find relevant.
Visibility after specific challenges
What stimuli lead to mentions or phone number list citations for your brand, and what for competing brands?
- Importance: You’ll better understand the intent of the users you’re presenting your brand to, and you can adjust your messaging and discover new ways to differentiate yourself and reach more potential customers.
Mentions in context
Do you appear in AI results as the penalties for non-compliance: best solution, or just one of its 10 possible ways? Are you being talked about positively, neutrally, or negatively?
- Importance: The quality of the mention affects the user’s perception of your brand. Being mentioned may not always be a win, especially in cases where the mention is lower in the list of options or the AI presents you as “the second worst option.”
What is the percentage of relevant mobile number list AI responses involving your brand compared to competitors?
- Importance: A share of voice report gives you the ability to measure your presence against others in your industry, and can be used to uncover competitive gains and losses.