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What to Do Next: Take Action Toward Better Lead Generation

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Now that you understand the value of organic lead generation and what to look for in a partner, here’s how to take your next step:

Define Your Goals

Before reaching out to any company, be clear about what you want:

  • Do you want more traffic? More rcs data form submissions? Email subscribers?

  • Are you targeting local or global leads?

  • What’s your ideal customer profile (ICP)?

Shortlist and Research Agencies

Create a list of 3–5 companies that:

Schedule Intro Calls

Ask smart questions during your discovery calls:

  • What’s your content and SEO process?

  • Can you share recent results from a similar client?

  • How long before we start seeing qualified leads?

Test, Measure, and Refine

Once and

  • Set up tracking (Google Analytics, CRM integration, heatmaps)

  • Review performance monthly

  • Don’t be afraid to pivot strategy based on results


Recommended Tools & Resources

These tools can help you manage and measure your organic lead generation success:

  • Google Analytics – Track traffic, engagement, and goal conversions

  • HubSpo – Manage and score your leads

  • SEMr – Keyword research and backlink tracking

  • Hotjar / Clarity – Understand how mobile lead users interact with your site

  • Grammarly / SurferSEO / Clearscope – For better-performing SEO content


Quick Checklist: Choosing a Trusted Organic Lead Generation Company

  • Proven case studies in your industry

  • Offers a content + SEO-based approach

  • Doesn’t guarantee overnight results

  • Transparent pricing and deliverables

  • Focuses on long-term value, not just volume

  • Willing to customize a strategy for your goals

  • Provides clear KPIs and monthly reporting.

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