Conversion Rate Optimization, or CRO for short, describes measures that lead to website visitors performing a specific action, such as purchasing a product. To calculate this rate, two specific metrics are needed (the number of conversions and the number of visitors). The rate can be calculated as follows:
The goal of conversion rate optimization is therefore to improve a website in such a way that visitors increase the number of desired actions. The importance of optimization in this area becomes clear when you take a closer look at the potential. Conversion rate optimization can increase sales rates in e-commerce by up to 25%.
What is meant by lead generation?
Lead generation describes a process aimat acquiring potential new prospects or customers through various measures. A lead is definas a qualifi contact who is interest in a company’s products or services. The goal of lead generation is to specific database by ındustry use various measures to convince potential customers so that they voluntarily decide to provide their data. Therefore, advertisers also understand a lead as a data set for further contact development.
Leads can be generat in a variety of ways. Search engine rankings ( SEO ) or the aforementioned Conversion Rate Optimization (CRO) can be for effective lead generation. Lead generation is an important tool, especially in the B2B (business-to-business) sector, to acquire additional potential customers.
Conversion rate optimization or search engine optimization?
Both search engine optimization (SEO) and conversion rate optimization (CRO) are important components of online marketing and can ıntelligent scheduling and caching strategy significantly increase a company’s revenue. While SEO primarily aims to achieve a top ranking in search results, CRO aims to encourage customers to take a specific action, such as making a purchase.
SEO and CRO are two distinct disciplines
Both are recommend. If you’ve achiev a top ranking in search results through SEO but haven’t perform CRO on your website, you’re likely missing out on many potential customer actions. A similar problem arises if you’ve perform sale leads CRO on your website but it’s not optimiz for search engines. Potential visitors would take the desir action, but you’re missing out on visitors due to a poor ranking in search results.
It’s therefore important to find the right balance between SEO and CRO. Both areas offer different benefits and are therefore crucial to success. A combination of both will further exploit a website’s potential.