Measuring not only viewing figures, but also engagement around TV programs
In addition to Twitter’s features, there are of course plenty of third parties that piggyback on the social network’s open data. Wang mentions Second Sync as an example, which analyses conversations around television programmes in Great Britain. Nowadays, not only the viewing figures, but also the turkey bulk sms packages engagement scores based on tweets are relevant for programme makers.
Dashboard Second Sync
Are politicians guided by Twitter?
Then I ask Wang about the relevance of Twitter for politics. Would Obama let sentiments on Twitter influence a decision on whether or not to intervene in Syria? Wang is clear on this: “politicians certainly let social networks inform them about public opinion.” He says that in the United States it is normal for both parties to have a social media team ready in their newsroom during election campaigns and major debates. These teams listen to the debate and continuously respond to what the other party says with their own tweets. For example, they give different figures than their opponents, in an attempt to influence public opinion during a debate live via social media.
Wang indicates that big brands saw this in politics and then also became active in influencing opinions via social networks. A current example of this is Nokia, which had a photo ready of its own colored devices with the text ‘Imitation is the best form of flattery’ during the launch of the colored iPhones yesterday evening.
Nokia imitationTwitter’s ad platform launched in the Netherlands
Since Twitter has been building a Dutch team since this summer, I expect that there will be more attention for advertising from Dutch china numbers brands in the short term. A first step is the launch of a landing page with information about the.
The Twitter Ads platform in the Netherlands is currently only accessible to companies with a monthly budget of over €5,000, where you can set whether you want to advertise with featured accounts or featured tweets. The price that advertisers pay is based on actual interaction, such as a click on a tweet, a retweet, or a favorite. If there is no interaction, you pay nothing, but an ad will no longer be shown by Twitter after a while because the conversion is too low. What is interesting programmatic advertising across channels and devices or advertisers is that you can quickly experience which tweets or topics are attractive and you can tweak your campaign live. Just like Google Adwords, Twitter also works with a bidding system and a maximum budget.