Marketing List » These are ‘optimizations based on contextual awareness

These are ‘optimizations based on contextual awareness

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In combination with GPS, the device is able to identify the user’s movements very accurately. The device can distinguish, among other things, in what way the user moves: walking, cycling or driving.. Nike is the first company to develop an application specifically for this processor, the so-called Nike+ Move . Apple has released the API for this processor, so that other companies also have the opportunity to build their own health and fitness applications.

The question now is what this M7 processor means for the development of Apple’s smartwatch. The  bulk sms japan most well-known activity trackers , such as the Nike Fuelband, the Fitbit Flex, the Jawbone Up and the Misfit Shine all use a so-called ‘3 axis accelerometer’ to register the wearer’s movements. Thanks to the M7, the iPhone 5S is now also able to retrieve the same information. The only thing the iPhone 5S cannot do compared to these smart bracelets is that it can measure sleep behavior. After all, you don’t wear a smartphone in bed, but it lies on the nightstand.

Healthcare industry is ripe for disruption

The fact that these sensors for measuring movement are not in a smartwatch, but in a smartphone, indicates the direction Apple thinks it is going with its iWatch. The fitness industry is only a small part of the health industry. Not interesting enough for a company like Apple. The health industry, on the other hand, is certainly  china numbers interesting for the Cupertino company. Hundreds of billions of dollars are spent on it annually and the market is ripe for disruption.

The increasing aging population and the skyrocketing healthcare costs force a change

No longer thinking in terms of reactive healing, but in terms of proactive prevention. The combination of software and hardware must lead to a change in the behavior of the user to initiate this transformation. Various people have also already given their thoughts to this market. Statements such as “Technology  no longer a fundamental will replace 80 percent of what doctors do” and “Apps are the new medicine” set the tone for how experts think about the changing healthcare.

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