Instead of buying a raw, unverified list, focus on methods that ensure POPIA compliance and deliver genuinely interested leads:
Website Forms & Landing Pages:
Create clear, POPIA-compliant forms on your website and landing pages. Clearly state what users are opting into (e.g., “Receive SMS updates on our latest products,” “Get exclusive offers via WhatsApp”). Use a clear, unticked consent checkbox that requires a positive action.
In-person Sign-ups: At events, retail locations, or through direct sales, use clear consent forms.
SMS Keywords/Short Codes: Promote a keyword for users to text to a short code to opt-in (e.g., “SMS DEALS to 40000 for weekly specials”). Ensure the opt-in process explicitly states consent for marketing.
Social Media Lead Ads: Utilize lead middle east mobile number list generation features on platforms like Facebook and Instagram, ensuring your privacy policy and consent language are prominent.
Content Marketing: Offer valuable content (e.g., e-books, webinars) that requires phone number submission for download, with clear consent for marketing.
Reputable B2B Sales Intelligence Platforms (for Business Contacts):
Many global platforms have strong data coverage for South Africa and adhere to international data privacy standards (like GDPR), which provides a good foundation for POPIA compliance. These platforms help you find business contacts with verified phone numbers.
Examples include: Cognism, Seamless.AI, UpLead, ZoomInfo, Apollo.io.
Important Note: Even with these platforms, you’re primarily getting business contact details. Your initial outreach (e.g., a cold call or email to social selling: a modern path to powerful lead generation introduce yourself and your business) still needs to be POPIA-compliant. The clean email goal should be to use this initial contact to gain explicit consent for ongoing direct marketing via phone.
Partnering with Local, POPIA-Compliant Lead Generation Agencies:
Several South African companies specialize in lead generation and understand the local regulatory landscape.