Marketer is among the most in-demand professions in 2023. Competition for this position is high even in small companies. An professionalism and experience do not guarantee that. The applicant will quickly find a job. The article shar tips on how to correctly write. A marketer’s resume to stand out from other candidates and find the profession of your dreams.
Repackage your marketing resume for the job opening
Marketing analyst, Product Manager, Event Manager, brand manager, SMM, email and internet marketer – these are all specialties of the same direction. Each of them requires its own skills, so decide which specific marketing position you would like to apply for. It is for this that you should prepare your resume.
Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
“It’s okay to rename your role to match the vacancy, if you do the same tasks. For example, in your work record you are an “advertising department specialist”, but the vacancy says “marketer” – call yourself a marketer in your current position and in your resume.”
Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
One job you apply for – one resume
The resume should match the vacancy, so if you plan to apply for several different positions at once, create one basic resume and change it to suit the offers you are interest in.
Adapt your work experience to the job opening
Any experience can be packag in different ways. Remember that a resume is not an autobiography, but a commercial proposal of a candidate to a company. Do not try to fit everything you have done into it. You could have been a multi-arm multi-legg person at your previous place of work and work one for three, but not every employer will perceive such an amateurish approach positively.
The nes of all employers are also different, so in different companies, two identical positions may have different functionality.
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Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
“Study the candidate requirements and personalize your resume for the desir vacancy. You ne to evaluate the requirements/tasks for the role and repackage your work experience and responsibilities to suit the company’s expectations. Preferably in the same chronology/priority as describ in the vacancy. It is important to show the recruiter how much your experience and their vacancy have in common. What is not requir in the vacancy, but you do/can do – can be exclud or left briefly at the end of current responsibilities.”
Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
Experience nes to be adapt to the desir position. And here’s how to do it:
Get rid of unnecessary information. For example, Masha has a resume of an advertising specialist, but she is applying for the position of brand manager – not all the duties that she perform at her previous job will be useful at the new one, so it is not necessary to write them.
Highlight the main thing. Now Masha nes to highlight the experience that is ne in the dream company. For example, during her work, she analyz the target audience, creat a brand platform and did analytics, which means she knows Excel and can build dashboards to visualize the result – this will be useful.
Note your weak points and think about how you can play them up. For example, you are applying for a higher position and you lack management experience. Perhaps there were some projects or events that you were responsible for organizing from start to finish, or you have experience in mentoring. Use their example to show that you know how to apply your knowlge to solve problems in a new place.
What to do if you have no experience as a marketer
When you have experience, everything is simple – you ne to talk about it and present your strengths. But applicants without work experience should not despair – large companies often hire newcomers with minimal or no experience to train them for specific business tasks.
Here’s what you can do if you don’t have any marketing experience:
Package your learning experience. Modern online courses are practice-orient — if you studi online, you probably complet homework and a diploma project. This experience can be present as a case and you can talk about your role and the results that your solution to the problem will bring. Include your internship at a university in the list as well.
Online courses can be list as your last phone number list place of employment if you have no relevant experience. The job title will be the name of the specialty you receiv, and the place of work will be the organization where you complet your training.
Online courses can be list as your last place of employment if you do not have relevant experience.
An example of how you can play up studying on courses without work experience in your resume
Gain experience on exchanges or freelancing. When there are not enough training cases or none at all, you can take several orders on exchanges – they will not pay much for them, but you will gain experience and a real case.
Apply for internships. Internships can whatsapp number materials be paid or unpaid, but in any case, they are experience and a chance to get a job in a company after training.
Offer some services for free to the first client. For example, a free consultation – this will be useful if you have a profile on Yandex Services or, for example, Avito (yes, sometimes you can find an order there too).
Make useful contacts. The power of networking is being talk about more and more often — useful contacts can bring not only experience, but also work in the future. Create a LinkIn profile, follow the profiles of companies, department heads and recruiters from these companies and try to connect — send a cover letter, tell about yourself.
Tell us about your achievements
Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
Formulate the results/achievements at your last jobs in numbers/percentages/deadlines . It is important that they match the tasks in the vacancy.
Olga Gvyleva, Head of Personnel Selection and Adaptation Department, Reg.ru
Numbers always attract more attention than just text. Moreover, any employee should bring benefits to the company, a measurable result, for example, increasing the number of leads by 15% by optimizing advertising campaigns.
A candidate who knows exactly what benefit he brought and how to scale up a successful experience will be welcom by any company, so learn to talk about achievements using metrics.
