A all internal social media tools, Yammer is still the market leader in the Netherlands. But how do you roll out the platform within your organization? I have been able to supervise activation campaigns at various organizations to arrive at a pleasant working method through trial and error . In this article I share practical tips.
In this article I will not discuss the preliminary phase, in which you and the project team make the choice for Yammer . The pros and cons of that consideration can be discussed better in a separate article. For now I will focus on the activation process.
Start with a pil
Social media are still sometimes received with scepticism in 2013, sometimes even within the management team. buy bulk sms oman What helps is to initially give Yammer a chance as a pilot. “It is free, there are many useful use cases (pioneers were Deloitte, Rijkswaterstaat and Capgemini) so let’s try it out.” Before starting the pilot, make agreements with your MT about the follow-up. For example, that you will switch to purchasing Yammer (or similar software) if the pilot proves to be a success.
Ideally, you then present Yammer to a group of employees who you expect to have some affinity with social media, such europe email as communication consultants. Encourage these employees to actively Yammer from their phones during that meeting. During the meeting, you can show the messages live in a Yammerfall . This is a fun way to present.
In the days that follow, you can sit back and relax. Word of mouth advertising almost always how to choose the right foreign cdn service does its job after a good presentation.
Organize your fans
A yammer ambassadors
Your ambassadors can save you a lot of time.