Omnichannel marketing can be used to attract and convert visitors, increase retention rates, encourage referrals, or reactivate customers who haven’t purchased in a long time.
Here are four use case examples to help you understand the practical application of cross-channel marketing.
Activate new Internet users
Let’s imagine a clothing brand. A dominican republic phone number library customer visits your physical store, can’t decide on a particular dress, and leaves without buying anything.
Well, to convert this customer through cross-channel marketing, you can ask her if she’d like to receive push notifications about new arrivals via her mobile device. You can also offer her a discount in exchange for her email address, adding her to your customer database and soliciting her for future campaigns.
Combat shopping cart abandonment
Do you have an e-commerce website and some users place products in their cart without ever completing a purchase? To solve this problem, you can create an abandoned cart flow.
Omnichannel allows you to launch don’t neglect canned foods retargeting campaigns on social media or display pop-ups on your website. You can also send emails or text messages to remind users what they left in their cart. By carefully wording your message and displaying a photo of one of the items in the abandoned cart, you can convert many previously suspended transactions!
Up-selling and cross-selling
Both of these sales techniques are possible strategies for selling to existing customers. The goal is to increase average order value by selling a better product from the same range (upselling) or by offering extras and accessories (cross-selling).
Upselling and cross-selling can be south africa numbers implemented through email marketing, Facebook ads, SMS, or directly on the website by displaying them on product detail pages. This cross-channel use case applies to all industries.
Reactivation of inactive customers
Do you have customers who have purchased once or twice from your site, but haven’t seen them since? If so, you can use cross-channel marketing campaigns to encourage them to come back!
You can send them a discount via email, offer flash sales via push notifications on the web, or even run retargeting Facebook ads. There are many options for reactivating these inactive customers!