Carin tells about an incident that took place in January 2013 when the tool had only just start: “A boy was very badly abus by a few other boys on the Vestdijk. The video of that went viral after it was broadcast on Omroep Brabant. That was 3 days after we had set up Coosto and that help us advise the mayor.
It is actually no different from crisis communication
You have to decide whether you are going to communicate something about it as a municipality – even if it is a public order issue. buy bulk sms pakistan Two things were at play here: the mayor is both the father of the city and the head of the police. There was a lot of indignation and people want to take the law into their own hands. Then you have to choose which role to take. Monitoring help us to choose the police role. Serious threats were coming in on social mia.”
Social mia also play an important role in crowd management in Eindhoven on Queen’s Day/King’s Day. As the second city in terms of visitor numbers, there are various parties going on on several squares and it has happen that the city was more than full. “On Queen’s Day we work in a permanent crisis structure. At first we us Hootsuite to gauge sentiment and thus provide information about decisions, but that is much less convenient than Coosto – that was very nice to work with this year.”
the response of the Municipality of Eindhoven on Twitter about waste containers
Internal support depends on culture
Carin proudly talks about the digital culture she experiences: “We are of course separat in the dual system, so I do not have direct contact with the municipal council and the secretariat. But they are all very active on Twitter, just like the aldermen. Citizens now also know that we always use #raad040 during how to choose the right foreign cdn service council meetings, journalists also use this. That makes it very lively for people who also follow the livestream. As a result, there is a clean email culture that social mia are allow and possible – because you do not have to wonder what politicians would think of it. That gives us space to get start with it. In fact: I am working on it full-time in a specially creat position.”