On average, in France and around the world, we spend nearly 7 hours a day on the Internet . From searching for information to shopping (even food) to socializing, not to mention work, we are increasingly glued to our screens.</strong> All the more reason why brands that want to gain notoriety and convert new customers must invest in this virtual space to communicate, particularly via digital advertising.
What is digital advertising?
Digital advertising (also known as digital egypt phone number library advertising or online advertising) is a branch of digital marketing.
This digital communication tool has experienced a real boom with the increasingly widespread use of the internet in our daily lives. Today, digital advertising has even surpassed television’s monopoly, becoming the leading marketing channel used by advertisers.
The different types of digital advertising
Within the term “digital advertising”, we find different formats:
- Display advertising is certainly how to clean airfryer? the closest thing to traditional advertising, except that it is dematerialized.. Billing is generally based on the performance of the display advertising, cost per click (CPC) or cost per thousand (CPM).
Paid SEO or SEA
- (for Search Engine Advertising ) is a digital advertising that appears at the very top of search results Paid SEO also works on a cost-per-click basis.
Social media advertising or Social Ads
Platforms like Facebook, Instagram (from the Meta group), TikTok, Snapchat, YouTube, LinkedIn (for B2B), and Pinterest allow advertisers to south africa numbers run ad campaigns among their users. Purchasing a sponsored link, redirecting to the brand’s e-commerce site, is done directly in each social network’s API. And the targeting features allow you to precisely target a type of audience (but also to do retargeting).