With the new Update, Google is insisting that content last updat dates should only be chang if significant changes have been made . Previously, some webmasters adjust these dates without making any actual changes to the content, which is now consider misleading. Google aims to ensure that the dates reflect the content’s true freshness and relevance.
General considerations of this update
It’s safe to say that the September 2023 Google Helpful Content Update represents one of the most significant changes in Google’s strategy toward helpful content . The update emphasizes the quality of content regardless of its source, warns against subdomain leasing practices, and promotes honest content update dates.
Its impact on website visibility has been significant, with significant changes across several sectors. Nevertheless, it’s important to monitor this update to clearly identify the winners and losers. For example, a site like findthisbest.com , which provides product recommendations , was a major loser from these updates, with a drop in traffic of more than 60%.
Google Helpful Content Update December 2022
We will be rolling out the Helpful Content Update on December 5, 2022 , with a 38-day rollout time , ending on January 12, 2023. Some of the key features of this update were:
- Global Update and Improv Signals : The special database December 2022 update is a global update, affecting all languages, not just English. Google has integrat new signals into its system to better identify low-quality content creat primarily for search engines rather than humans.
- Focus on unsatisfactory content : The purpose of the update is to improve the quality of content on the web, prioritizing those sites that offer useful and relevant content for users, instead of content design solely to rank well in search results.
- Identification and Recovery : If a website is negatively impact by this update, it may take several months to recover its ranking if appropriate content adjustments are made. Google suggests reviewing the content questions as anyone paying attention to tech development provid to ensure it meets the new standards.
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Objective of the update
The update aims to ruce low-quality content creat primarily to rank well in search engines, at the expense of real usefulness for users. Google seeks to promote content that is authentic, useful, and design for people, not just search algorithms.
Impact on SEO
When this happen, it was possible to see changes in rankings and visibility in Google search results . Many content creators and webmasters had to adjust their strategies according to Google’s guidelines in order to see a recovery that, in many cases, aero leads took months or never occurr.