The Twitter Cards functionality allows for additional functions to be add to Twitter. For example, it is possible to show a live stream from a tweet. Samsung did this this week as the start of its #starttheconversation campaign in a collaboration with Vogue. A fashion show from the Bijenkorf could be follow live from a tweet (and later view via YouTube). The campaign for this last exactly 30 minutes of the live stream and could be target at fashion-conscious women in the Netherlands.
Samsung embd stream
Of course, this can also be done by tweeting a link to a website, but that requires click-throughs, which makes people thailand bulk sms packages drop out faster. In addition, the tweet with the embd livestream is easy for users to share with a retweet. This functionality can also be offer by parties such as Hootsuite, if they use the API with this functionality.
Targeting Twitter advertising during TV broadcasts
Wang sees great potential for integrating Twitter with TV. A was the integration of Twitter with The Voice of Holland, an approach that is now being follow internationally by many TV shows.A well-known example
In the Unit States and France, it is already possible for broadcasters to integrate top moments from a TV china numbers program into a tweet. They can distribute fragments directly in a tweet and thus generate extra ‘eyeballs’ for their shows via Twitter.
In addition to the ad platform
there are several products that have already been launch in the Unit States but not yet in the Netherlands, such as amplify products and TV ad targeting . For the latter service, Twitter acquir Bluefin Labs in early 2013. Thanks to their technology, Twitter can see if you are tweeting about a TV program, even if you do not use the hashtag.
Bas on this, advertisers can automatically show relevant tweets about the TV program or sponsors local seo for clinics in rj in your timeline. This gives additional opportunities to target TV viewers, for example during the commercial breaks of a television broadcast. This is the ideal moment when people quickly visit social mia. This gives advertisers more opportunities to interact with viewers and involve viewers in their brand in more ways. It is not yet known when these products will be launch in Europe, but Wang assur me that the intention is to roll out these products in Europe as well.