Another loser is the brand advertisers themselves? because A bit of they will also lose a flexible delivery resource with better delivery capabilities. Third-party advertising technology service providers and agencies will also lose an important business. Therefore? there is no winner in this matter.
The industry disappears because of fear of choking.
Obviously? there are better ways to solve the problem of traffic delivery authenticity than stamping. From a first-principle perspective? if the effect of the delivery can be well proven? this essentially proves the authenticity of the delivery. Now that data and technology have developed for so many years and have become so mature? this is no longer a problem.
The only question is? can this industry have such vision and insight?
Full picture of ByteDance’s advertising products A bit of
It is not easy to understand all the what is storytelling and its impact on leadership development advertising products of a large platform? but if you have matrix (classification) thinking? things will be much easier.
For bytes? this matrix can be constructed like this:
Horizontal: ByteDance’s own 5A methodology.
Vertical: The main marketing scenarios corresponding to these advertisements.
This forms a two-dimensional table? which a model of collaboration between agriculture and conservation becomes much clearer once it is subdivided.
When I drew this picture myself
I suddenly felt much more enlightened.
Of course? just based on this chart? many friends may of germany cell number the still wonder why so many advertising products are designed and what are the differences between them?
Then? we can further subdivide these advertising products according to the bidding method? traffic pool resources (for example? which of Douyin’s three types of traffic pools)? whether the volume is guaranteed? whether it belongs to smart delivery? advertising space resources? etc.
In general? ByteDance’s advertising system has a relatively single advertising resource carrier (basically TikTok)? but its functional system is very diverse. You can say it is very comprehensive? or you can say it is very complex.