The event highlighted how AI is already reshaping key areas of marketing. From audience segmentation to campaign automation and resource optimization , AI is changing the steps in every process.
AI-powered tools like Gemini enable more precise targeting , while automation reduces response times and resource optimization ensures campaigns are not only effective, but also profitable.
What our agency understood at Google Connect AI Argentina is that implementing AI in digital marketing is a necessity for any company turkey phone number data that wants to remain competitive in an increasingly demanding and dynamic market. AI not only improves operational efficiency but also enhances creativity and enables personalized experiences that connect more with consumers.
Companies that applied Artificial Intelligence in their strategies
AI allows every marketing decision to be supported by a tool that learns based on technological innovations and your own uses, but is also capable of anticipating your customers’ needs.
For this reason, leading companies in Argentina are using Artificial Intelligence to refine and improve the performance of their strategies. In this section, we’ll tell you how they’re doing it and what results they’re achieving.
Santander:
Santander Bank decided to use AI to improve the value of its conversions—the important actions its customers take, such as completing a purchase or signing up for a service.
To achieve this, they migrated to a model based on ROAS (Return on Ad Spend), a metric that measures how much the company earns for each peso invested in advertising. This means their ads are now more effective, reaching the right people at the right time and getting more customers to take valuable actions for the business.
Megatone:
Megatone , a chain of home appliance and technology stores, adopted a strategy called “Demand Gen” to improve the initial part of the purchasing process, when consumers are just getting to know a brand or product.
Using AI, Megatone was able to better home: dressing table decoration identify people who might be interested in their products but aren’t yet ready to buy. With this strategy, they were able to capture more leads (potential customers).
LATAM:
With the help of AI and advanced analytics, LATAM Airlines was able to better segment its customers, identify the most valuable ones, and adjust its marketing strategies to focus on keeping these customers happy and loyal.
This maximizes the revenue each customer can generate, but also helps the airline personalize its offers and communications, creating a more satisfying and effective customer experience.
How do we do it? Vivi Marketing’s AI-powered strategies
we continue to lead the way in implementing advanced Artificial Intelligence strategies in our clients’ e-commerce sites, ensuring optimal results in an fax listincreasingly competitive market.
To learn how we do it, keep reading about our performance marketing strategies.