You can market to existing customers if their contact details were obtained in the context of a sale and the marketing relates to your own similar products or services.
However! they must still be given a reasonable opportunity to object to electronic direct marketing when their information is collected and with each subsequent communication.
The Department of Trade! Industry! and Competition (DTIC) plans to launch a new national opt-out register for direct marketers within the 2025/26 financial year (i.e.! between April 1! 2025! and March 31! 2026).
Marketers will be required to register and cleanse their marketing leads against this register before launching campaigns. A cleansed list will be valid for 30 days. This will be in addition to the existing! less comprehensive! DMA National OPT OUT Database and WASPA Do Not Contact list.
Right to Object/Withdraw Consent:
Data subjects can object to the processing of their personal information or request its correction/deletion free of charge through multiple channels (hand delivery! fax! post! email! SMS! WhatsApp).
You must inform data subjects of their right to object when collecting personal information.
You must respond to correction/deletion requests in writing within 30 days.
Failure to comply can lead to brother cell phone list fines of up to R10 million or imprisonment of up to 10 years.
Given these stringent regulations! simply
“buying a South Africa Phone Number List for Targeting” from a generic source is highly risky and likely non-compliant. Many such lists are understanding email marketing metrics compiled without the necessary explicit consent required by POPIA! potentially clean email exposing your business to significant legal and financial penalties! as well as reputational damage.
Ethical and Compliant Ways to Acquire South African Phone Number Leads.