The importance of customer loyalty is more challenging than ever. Brands try to seduce the customer in all sorts of ways and via various touchpoints . Not surprising, comparing products and switching directly is very easy these days. Classic loyalty programs are aimed at binding customers by rewarding uk bulk sms packages purchasing behavior. With the arrival of online, new forms of desired behavior and reward have emerged.
New forms of desired behavior
Loyalty programs are no longer just about rewarding purchases. New forms of behavior, such as content creation and data collection, are very valuable to brands. Behavior that increases customer engagement with the brand and sometimes even makes them part of the brand. Think of online activities, such as writing a clean email review, watching a video, liking content, filling out a survey or answering a service question from another customer. Online then makes it possible to easily measure these activities.
New forms of reward
Based on these online activities, customers are rewarded not only with points that they can exchange proven mobile seo measures optimization of loading times for products, but also with status elements, such as a higher ranking on a leaderboard or with personal content (for example access to an exclusive assortment or previous offers). The smartphone offers brands the opportunity to involve the customer’s context. For example, the loyalty program Shopkick rewards customers with points when they enter a store. Shopkick applies many game mechanisms , such as adding various levels in the program to motivate customers to participate in the brand. in the field of rewarding desired behavior from America, Canada, India and South Korea.