Choose between WeChat Store and Mini Program e-commerce?
A friend from a brand company asked me, Mr. Song, should we open a WeChat store?
I said, of course I have to go!
He asked again, if I use WeChat Store, how should I position my WeChat Mini Program flagship store?
In fact, they are not contradictory mini program
What is a WeChat Store? A WeChat Store is success stories with organizational storytelling similar to your store on Taobao or your POP store on JD.com. It is a piece of land rented to you by the platform, or a stall in a vegetable market.
Flagship store? It is essentially your official website flagship store, but this flagship store can only be opened using WeChat, a special browser.
If you put it this way, it will be easy for you to see the difference between them and how to position them strategically.
WeChat Store is your own store on the e-commerce the crucial role of riegos de levante platform. Mini Program e-commerce flagship store is your completely independent e-commerce website.
So, will WeChat stores replace mini program e-commerce flagship stores?
I think there will be anim pact
But not in the short term, because the positioning of the two is actually quite different.
After all, from the purpose point of view, the WeChat Store created by WeChat is derived from the Video Store, and its original intention is to compete with Douyin-like e-commerce, rather than to kill its own mini-programs. Therefore, the positioning of germany cell number the two must be fundamentally different and not conflicting.
Let’s put it this way, would you close your WeChat Mini Program flagship store just because a new e-commerce platform has emerged and you are planning to open a store on this e-commerce platform? You definitely wouldn’t. WeChat Mini Store is a store on such a newly added e-commerce platform.