Before beginning to analyze in detail the steps that have to be followe to create a campaign in Google Shopping, it is important to understand what this platform is all about. Google Shopping is an advertising platform that displays certain product advertisements on the Google results page . These ads include the image, the price and some additional information. With the latest Google changes, the side of the results page is empty. In addition, in this scheme of displaying products in a single column, the Google Shopping ads that will be displaye when a user performs a search with a specific keyword appear before the first result.
Receptive To Companies That Show An Effort
The origin is an XML file with product data Google Shopping results To include the information in Google Shopping you must use the data fee in Merchant Center. It is an XML file that you must send to Google with the information it Morocco Phone Number List requests . Some of the important fields in this file are: Product ID. Article title. Description. Kind of product. Google product category Article Image. Condition: new or use. Availability. Shipping costs. Precio. Quantity It is in Merchant Center that you indicate where the data fee is locate as well as how often you want it to be load.
To Go The Extra Mile And Empathize
In order for your products to appear on Google Shopping, you nee to create campaigns for your Shopping ads. Other advantages of advertising on Google Shopping are: These are highly visual ads . Ads appear at the beginning of searches and Marketing List on the side, making them more visible . Brands get more notoriety . They link directly to the products in online stores, which favors many more conversions . Once you understand the platform, it is important to know what steps you must take to create a campaign on Google Shopping. Here are 6 steps to create a Google Shopping campaign: how to create a google shopping campaign.