If people indicate here that they no longer want to be followed, it is no longer possible to remarket users based on actions they have taken on UK Phone Number on their mobile. Example: Eliza sees an ad with her favorite pair of shoes and decides to click. It’s such a great offer that she immediately decides to buy the pair on her mobile. She settles the bill and the next day she walks around in her new shoes. Amazing, right? For the shoe store marketer, it’s a different story. Because Eliza indicated with the iOS 14 update that he no longer wanted to be followed, the sales, the (mobile) website visit and even the interaction with the ad could not be measured by Facebook.
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The marketer therefore does not know how many conversions the ad has caused, but perhaps even worse: neither does Facebook. This makes it a lot more difficult for Facebook to optimize campaigns. There is a lack of essential data. Nevertheless, this drastic France Phone Number change does not immediately mean the end of remarketing via Facebook or Instagram. The browser pixel events via the website will still be sent (provided your visitors do not use an adblocker). And also CAPI ( Conversions API ) events will be sent to Facebook. More on that later. Can I still use Custom & Lookalike Audiences? Yes, you can still use custom audiences and lookalike audiences . Even if you use the conversions API, you will still be able to use custom and similar audiences.
Facebook will initially set this up for businesses automatically based on what they think are appropriate events for your business. Of course, as a marketer, you don’t want to lose control. That is why they have indicated that you will soon be able to adjust these events yourself via a new tab in the events manager. It is important to note that these 8 events will be reported based on a ranking of the last 28 days. Suppose a user has added something to his shopping cart, later also bought the product and the events ‘add to cart’ & ‘purchase’ have been sent to Facebook. Then only the conversion event ‘purchase’ ( purchase ) will be reported. PANIC! What should I do? If there’s one thing we know for sure in life, it’s that change is the only constant.