While Gmail and Outlook seem like natural options for sending mass emails, they’re actually not designed for this purpose—the same goes for software like Microsoft Word or Excel.
There are tools available, specifically designed to send email campaigns to large volumes of contacts using dedicated infrastructure: emailing platforms.
Here are 5 reasons why pros invest in a real email marketing software (or mail merge tool) to send emails to their recipient list:
Deliverability
Deliverability refers to the ability of bosnia and herzegovina phone number library bulk emails to reach the recipients’ inbox (and not the spam folder).
Between bad emails, mistyped addresses, outdated emails, and spam filters, your email has a lot of steps to go through before it reaches its recipient’s inbox.
With Gmail and Outlook, it is therefore very likely that a (large) portion of the emails you send will never reach their destination!
Understanding the online advertising ecosystem
A crucial point in establishing an effective digital marketing strategy is understanding the different actors that connect brands with their target audiences. It is therefore necessary to distinguish between:
Image integration, buttons redirecting as many experts or specialists may decide not to give to a web page, intuitive layout: so many features that are not available on Gmail and Outlook and that will make your life easier, while increasing your results with your audience (emails benefiting from graphic design appear more professional and trustworthy).
Deliverability is the number 1 factor when it comes to direct mail.
You can also customize many elements, such as the subject line and the greeting, by adding the recipient’s name, for example. Not to mention that you can attach almost any type of document.
Now you know how to mail merge in south africa numbers Outlook and Gmail, but you also know the limitations of these tools.
In the short term, while tempting, these solutions likely won’t produce the desired results. In the long run, they may even prove counterproductive, and you may eventually need to switch to a professional email sending platform.