What Are Email Marketing Best Practices?

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What Are Email Marketing Best Practices?

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Email Best Practices

Get Permission

This is, by far, the single most important measure to take in order to help ensure good deliverability — the foundation of an effective email campaign.

In a broad sense, make sure that whether you are adding subscribers or they are adding themselves, it is quite clear to them that they’re giving you permission to receive email messages.

More specifically:

Don’t use purchased leads

Ask people if they want your email and don’t simply assume that they do based on another transaction with you or your business

Use Confirmed Opt-In to protect your sender reputatio

Email Database