On the other hand, the negative criteria allow you to submit a score from your leads, for example, if they do not fit your company’s budget or if they live in a region where you cannot offer your products or services. You must click on “Add criteria” to enter the property that must be met to add the points to the qualification of your contacts. Screenshot view editing Hubspot properties, lead scoring assignment You can choose from various characteristics of contact , behavior within your website or response to specific marketing strategies. In this example we will start with “Contact Properties”.
Screenshot view of lead scoring criteria in Hubspot Once inside, you can select from various data provided by your contacts , such as the size of the company, the role they play within the company, among others. For this example we will assign points to the “City” property Screenshot view Lesotho Email List properties in hubspot In this particular example, to assign the values we will use the filter that the city information matches any of the cities that interest us. Screenshot of property value mapping for lead scoring in HubSpot Do not forget to assign the points that these criteria should add to each lead.
You Will Need A Score Allocation Plan
You should analyze this according to the importance of each property of your leads for your company. Click on “accept” Screenshot of lead scoring points assignment in HubSpot Once you have everything ready, you will click on “apply filter” and the criteria to be considered should be saved. Screenshot of applying filter to property in HubSpot In that same point allocation you can consider multiple characteristics of your lead. You just have to click on “y”, then you can follow the same process that we already explained, but with other criteria.
Once you have this scoring setup ready, you can also add other sets with different scores. You just have to click on “add criteria”. Screenshot of adding points to lead scoring in HubSpot Clicking on “add criteria. Will open another box in which you can repeat. The entire previous process, but with different characteristics and assigning scores. Screenshot view of lead scoring in HubSpot When you have the configuration ready, click on “Save” to keep. The characteristics of your lead scoring. TIP: Whenever you add a new criteria or feature, you can click save.
The Particular Needs Of Your Company
In this way you will not lose the changes if you already have an advanced configuration. And your computer crashes or the internet goes down. Better safe than sorry. Screenshot property edit view, save changes You can always go back. To make manual configuration changes. This will allow you to update the qualification of your leads when they no longer fit. The characteristics that allow your sales teams to close more deals. How to access HubSpot’s Predictive Lead Scoring? To view predictive lead scoring in your CRM, you must follow these steps: 1. Go to the contacts section located at the top right of the menu.
