So if you decide to develop your inbound strategy using different platforms, just make sure you go beyond a CRM. SEO (Search Engine Optimization) SEO or Search Engine Optimization consists of optimizing your web pages to appear in search engines such as Google. This action is also known as organic positioning. That is, if done properly, when people search for terms related to your company, you will appear in the first places of search. SEO is essential for your company mainly to attract the right people to your website For example, suppose you have a real estate company.
The SEO strategy can focus on your brand appearing in Google and other search engines every time people search for “houses for sale” in the areas where your developments are located. To achieve this point, many actions are carried out such as: SEO on page, SEO off page, link building, site architecture, among other actions to have a complete strategy. Of course, if you USA Email List write content focused on the needs of your buyer personas, you won’t get quality traffic that could turn into purchases for your company. content marketing In inbound,
Social Media Marketing
Content is essential to attract new prospects, guide them along the path of the buyer and maintain contact with your customers to build loyalty with your company. Imagine that you run an educational institution and want to generate new students. You could create informative content that helps you attract the attention of people looking to professionalize, for example: what to study if you enjoy doing certain things, a top 10 of the highest paying careers, tips to improve soft skills, etc. With this in mind, many people think of content as just blog posts, but today there is a wide variety of content
That you can use on different platforms: Articles for your blog or as a contributor on other sites. Videos for different platforms. Webinars as a tool to train and keep your potential customers informed. Newsletters, which are usually a set of articles or relevant content. Infographics, carousels, images, useful in your social media strategy. Podcasts that allow you to attract people interested in your sector. These types of content for stages of the buyer’s journey and some will even allow you to accelerate
Email Marketing Is One Of The Best
The transition from your prospects to customers of your company. Routes and conversion paths The routes or paths of conversion. Are the steps that lead your visitors to become prospects or customers. Normally the conversion paths have the following actions: Implement CTA (Call to action) in your content or web pages. They known as calls to action and it is a fragment of text. Audio or video that motivates people to perform a specific action. Regularly clicking on a link which leads to the next step. Create landing pages. Landing pages (or landing pages) are pages that to your website and CRM.