While images are processed much faster than text, the majority of buyers are convinced by reading specific and detailed product descriptions.
Salsify, a market surveyor firm reports that 87% of online shoppers place high value on what they read in the description.
Additionally, 50% of online shoppers return products they purchase online because the item does not match the description provided.
Product titles and descriptions are your means of communicating with your customers and earning their trust.
While it can be tempting to simply copy
the manufacturer’s information, product descriptions have the power to entice buyers and build their trust in the product.
Plus, you can play around with Latest Mailing Database long-tail keywords so that your SEO strategy works not only in your title but also in your product description – all the time.
Use A/B Testing
Smashing the SEO in your product listings doesn’t end with stuffing keywords in your title and other details.
At Split Dragon, we don’t practice guessing. Instead, we use Side Test which automatically calculates the winning variation.
Generate customer reviews and experiences
In an industry where people do business without physical encounters, it’s easy to overlook a valuable issue: the customer experience.
The quality of the customer experience includes every point of contact the buyer has with the product. This includes advertising, the product itself, and service features, ease of use, reliability, and of course, customer service.
In a saturated market, buyers face many choices every day.
While marketplace platforms themselves Marketing List can provide great customer service during and after a sale, it’s still up to the seller on how to provide a more personalized experience.
The purpose of improving your customer experience is to make your customers happy. And happy customers are loyal customers.