A long-time player in the email marketing space, Mailchimp has continually improved its solution to meet the needs of businesses. While its core value remains email marketing , the software now includes CRM features and even a website builder. However, these new tools are not yet as comprehensive or powerful as other marketing hubs. So if you’re looking for a complete digital marketing solution (and not just email software), consider other options.
Benefits :
- Very easy to use;
- Useful reporting for monitoring croatia phone number library the performance of your campaigns;
- Fairly comprehensive free plan with optional web hosting;
- Efficient AI-powered automations.
Disadvantages:
- No annual plan (and the discounts that go with it);
- Technical support is quite limited (no phone support for example).
Price: free for up to 500 contacts, then from 11.85 euros per month.
3. Omnisend, for e-commerce businesses
Omnisend is an email software s meetings and workshops, further strengthening its appeal pecifically designed for e-commerce businesses. It will allow you to more easily create and manage your transactional mailing campaigns , but also your brand newsletter , your automated email flows, etc. The particularity of this unified platform is that it simplifies integration with your e-commerce solution (Shopify, Magento, Wix, WooCommerce, etc.)
Benefits :
- Predefined audience segments relevant to e-commerce;
- Powerful automated promotional emailing tools;
- A wide choice of integrations with e-commerce solutions.
Disadvantages:
- The free pack is ultra limited;
- Few newsletter and transactional email templates.
Price: Free for up to 250 contacts and 500 emails per month, then starting at $16 per month.
4. Hubspot, MailChimp, the advantage of experience
Hubspot is considered a benchmark not south africa numbers just for email software , but for a complete martech platform. This solution integrates all the features your marketing teams could need, all at a competitive price. Not to mention its numerous integrations, which make it easy to track and optimize your entire customer journey.
Benefits :
- Emailing solution coupled with an ultra-comprehensive CRM;
- Excellent marketing automation options;
- Facilitates integration with other Hubspot solutions.
Inconvenience :
- The steep learning curve doesn’t make it the best email software for small businesses.
Price: Free for up to 5 unique users, then from 15 euros per month.