The social media audit is one of the most important tools in digital marketing tenerife . This consists of carrying out an analysis of the available profiles. In order to determine the effectiveness of the results obtained. In other words. It is the way we know if the ideas we develop are working. In principle. The audit of social networks is a simple task. Since it is simply a spreadsheet in which those aspects that will be monitored are reflected. The difficulty lies in the fact that not everyone knows how to determine which are those factors that must be analyzed or has the perspective to do so. In this sense. The audit of social networks must be carried out from a general point of view. Which includes the monitoring of your marketing strategies. Seo positioning and content analysis. And. In the same way. It has to be approached in a specific way. Keeping in mind that each one is different.
The social media audit is one of the most importan
Audit your profile on twitter for all of the above. If you want to track your results on twitter. You cannot be guided by generalized templates. Rather. You must establish Canada Phone Number List specific criteria. Based on your strategies and the particular characteristics of this social network. Hence. When auditing it. It is advisable to ask yourself the following questions: do users recognize your brand? Unlike facebook or instagram. Twitter does not offer the possibility of posting. However. It does have resources that allow you to distinguish yourself. Leverage elements such as your bio. Tweet pinning. Your profile photo. And header to boost your presence and stand out from your competitors. What is the quality of your followers? Having a million followers is not always an indicator of popularity. Perhaps your spreadsheet reflects that you experience an increase in this number. But before ensuring your progress you should verify if these users are really interacting with your brand. So look at the number of replies to your tweets . How many times you get retweeted. And the direct messages you receive.
For all of the above, if you want to track your
This way you will know how many of your followers have a real interaction with your brand. How do private conversations take place? Direct messages are a very powerful resource and. At the same time. Underestimated by many companies that have their profile on twitter. They give us the opportunity to Marketing List know what our followers’ concerns are and what interests them the most. Likewise. It is another field in which we can evaluate our level of performance in terms of customer service. Developing social media marketing strategies is not as easy as it seems. Do you want to get good results on twitter? So forget about reducing your audits to the evaluation of the increase in followers or wanting to boost your popularity by buying them. Instead. Look at what their interests are and how you’re responding to their concerns. Taking into account the factors just mentioned. If you want more information about this type of services. Use our configurator to receive an estimate immediately in your email.