With information and content that fits the needs and interests of your prospects , as they move through the stages of the conversion funnel. Set KPIs to measure the performance of your marketing automation campaign KPIs are key to knowing if your goals are being met or not. Therefore, depending on your strategy and the results you want to achieve, you must define performance indicators. I show you some examples: Email open rate. Percentage of qualified leads. Conversion rate of leads converted into customers. Average value of qualified leads. Number of leads accepted for sales Average value of a customer.
ROI. Hey! Need help? As an Inbound Marketing Agency we can “give you a little hand” to help you achieve better results Integrate marketing automation software with your website and a CRM The Greece Phone Number you use to implement your marketing automation campaign should be linked to your website to track the behavior of users who visit your website. This step is essential to get your leads to enter automated flows related to the content they download and the web pages they visit.
Set Kpis To Measure The Performance
On the other hand, integrating your campaign with a CRM helps you to centralize and classify the information of your prospects and clients according to: Demographic data and job characteristics. The stage of the conversion funnel in which they are. The scores obtained in the lead scoring process. Plan the flow of actions to be automated In this step, you must plan the sequences of actions that will be carried out automatically and the time that will elapse between each of them. For example, the flow of actions for a lead nurturing campaign can be:
Contacts who download an ebook on the fundamentals of inbound marketing will automatically enter a campaign. Two minutes after downloading, the user will automatically receive an email where they can also access the ebook by that means. In addition, said email will also suggest reading the article: “Differences between inbound and outbound marketing”. Three days after the last action, you will receive an email with the article: “How to create an effective inbound marketing strategy?”. Three days after the previous email, you will receive another email with the invitation to attend the webinar:
Integrate Marketing Automation
“How to align your marketing and sales teams?”. Therefore, One day later, and only if the user has not opened the webinar invitation email, they will receive a new invitation with another email subject. This process can follow as many steps as you and into different automatic campaigns. Therefore, To each other. In summary, for the entire process out automatically. You must plan and organize the actions that must out, sequentially, on your objective.