One more year around this time, Campofrío sneaks into our homes, through television screens, to bring out our emotions.
The theme chosen for this Christmas was quite evident, they could not miss the opportunity to refer to the Burgos factory fire, making us feel firsthand what thousands of families felt when, upon waking up, their lives had turned upside down. 180 degrees and, what yesterday was the tranquility of working in a good company, became the threat of being able to become part of that long Austria Mobile Database and dreaded list of unemployed that has plagued Spain for more than 6 years.
But it is Christmas and the messages have to be positive.
Solidarity with those who have suffered different and multiple “fire” in their lives during this year and positive message loud and clear, as a continuation of his previous campaigns “The sense of humor and desire to succeed not us burn one ‘
De Again the comedians (Chus Lampreave, Chiquito, Fofito and Santiago Segura y Gila) join this campaign “La Bombería”, which also features the leading role, as a tribute, to the firefighters who put down the Burgos fire.
In the next few days we will have to watch TV with a handkerchief Brother Cell Phone List with so many campaigns from different brands that put a lump in our throat.
This is how the Making Of spot was made
