Next we analyze 6 factors that lay the foundations of the best online marketing plans. 1.- Analyze your business Canvas Before starting to design a digital marketing plan, you nee to analyze your own business. It is the only way to know what is the exact situation in which you find yourself. To do this, you must delve into aspects such as: Business model. It is important that you are clear about your business model. Is it a B2B business? Is the end customer the consumer? Is it a model that combines both clients, what is known as B2B2C.
This Will Make The Customer Interested
Many of the decisions you have to make for your digital marketing strategy will depend on this model. To define it properly, it is interesting to bet on tools such as the business model canvas . The brand. For a marketing plan to work properly, it is essential that you know and understand your brand. This knowlege entails clearly defining Vietnam Phone Number List what your philosophy is and what values you defend. Without forgetting the reasons that have le to your corporate image. Value proposition . Many brands are not clear about their main value proposition. What differentiates them from their competitors. The axis on which you should pivot when creating a digital marketing campaign client.
In You And Come Back Again And Again
It seems obvious but you must know your client deeply. To do this, it is interesting to take advantage of techniques such as Buyer Persona or the Customer Empathy Map . Determining these concepts will help you to know the starting point and Marketing List the re lines that your digital techniques must never excee. 2.- Study the market Competitor analysis Another of the essential steps when creating a digital marketing plan is to know the environment in which you are going to move. In fact, the more you know about your market, the better your marketing strategy will be. It can be better directe to your target audience.