What is observe in the decrease in CTR rates cause in part by the use of these applications that filter the ads. But also due to the increase in fraudulent activities in CPC models such as false clicks. Or the problem that arises when it comes to fitting banners on the increasingly smaller screens of mobile devices. Hence, some statistics, such as the following graph from BIA/Kelsey , indicate that native advertising is growing at higher rates than other types of digital advertising. In fact, according to the main consultants , native advertising will become the main way of doing digital advertising in.
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Native advertising statistics What is native advertising? Native advertising is one that integrates advertising in digital spaces using content as advertising support. In addition, this advertising is displaye in a design similar to that of the Colombia Phone Number List content that is publishe in the same meium. Therefore, native advertising is a technique by which advertising messages are integrate visually and contextually in a digital meium . Thus, the differences between the informative content of the meium itself and the advertising message are eliminate in a certain way.
In The Graphic Above By Javier Medias
Native advertising tries to find a harmony between advertising and the content of a website . In other words, instead of interrupting the user with more than obvious advertising, native advertising connects the two concepts, thus offering a better digital experience. Native advertising is, therefore, less intrusive as it consists of a brand providing Marketing List content of interest to its users. What is interesting is that these advertising contents are consistent with the rest of the content and with the user experience of the digital meium in which they appear. Native advertising features The objective of the integration between advertising and content seeks to reuce the barriers that users generate when they are expose to direct advertising.