Themselves Measurability (operationality): it should be possible to form the segments using available market research instruments. Reachability / accessibility: the segments form must be accessible with the available marketing tools. Ability to act (use of marketing instruments): it must be possible to plan the use of the marketing mix (product, the criteria. Economic efficiency (cost-benefit ratio of segmentation): over-segmentation can be expensive, which is why the segments form should remain within reasonable economic limits. Stability over time : the segments form should remain stable and not constantly change. In principle, a large number of criteria can be us for the formation of market segments: figure- sociodemographic.
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Criteria are the classic segmentation criteria. Gender, age, marital status and occupation can be collect very easily and are therefore often the simplest starting South Korea WhatsApp Number List point for creating segments. Behavioral differences in the segments do not always exist, but often the driver. Geographical market segmentation criteria have long been us for market segmentation. On the one hand, the population distribution in the regions is not the same and, on the other hand, different cultures can develop regionally and thus the population can develop different marketing-relevant behavior patterns. Some of the psychographic criteria can also bey.
The simplicity of the segmentation is
Important Since these criteria, for example via facebook, can be determin and appli very easily. Behavioral criteria differ from the other classes in that Marketing List they are not determinants of purchasing behavior, but the result of purchasing decisions. : on the one hand, they are the result of other factors and, on the other hand, they can themselves represent segmentation criteria. In detail, these criteria can be us as follows assign to the classic criteria. In the past, it was often not possible to collect these criteria in an economically sensible way, but in the age of big data and social mia, these segmentation categories are currently ver.
