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individuals are frequently changing locations causing great fluctuations in current customer databases for sales and marketing. However, at the same time, looking at these new movers from the perspective of becoming potential, future customers in a new area for all types of products and services can help create opportunities for new marketers to take advantage of.
It is a proven fact that most new movers spend much more in their first six months of resettlement into their new homes than most long term residents. This is attributed to the need for goods or services that newcomers to an area have in establishing their new homes and lives from scratch over existing residents who are already set up. From household goods and furniture to home improvement and
yard services to newspaper and magazine subscriptions or other communications needs, new movers make excellent targets for sales and marketing companies to open a line of communication with and transform into long term customers of their products.