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The 5 Social Networks for Children That Every Marketer Should Know

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The 5 Social Networks for Children That Every Marketer Should Know

In Mexico, 54 percent of children between 6 and 11 years old use the internet frequently, according to the National Institute of Statistics and Geography (INEGI), while in Latin America, 49 percent of 7-year-olds from now on they have access to the internet from their home and 30 percent of them connect at least 2 hours a day. In Mexico, 54 percent of children between 6 and 11 years old use the Thailand Mobile Database internet frequently , according to the National Institute of Statistics and Geography (INEGI), while in Latin America, 49 percent of 7-year-olds From now on, they have access to the Internet from their home and 30 percent of them connect at least 2 hours a day.

Facebook and Snapchat are the social networks preferred by pre-teens under 13 , according to company data, since while the social network recently launched its Messenger Kids platform, the instant messaging application has children among its audience Username. While brands do not direct their marketing strategies directly to children, but to adults, who have the purchasing power.

There are social networks and messaging services that every marketer should know, since although they were launched for children to use, they were also designed for the integration of chatbots with children, customer service services, and as e-commerce platforms. Among the children’s social networks, the following stand out:

Messenger Kids. The latest release from Facebook is this exclusive application for children or under 13 years of age, which allows infants to send texts, photos and videos, as well as adding doodles or stickers to images. The interesting thing is that it lacks advertising at the moment and the social network previously stated that it would not use the collected data to sell it to brands, however, it is complex to understand that an instant messaging company works without that reason.

GeckoLife. Recommended for 8 years and older, it is a family social network, but it includes privacy tools, such as an own account for parents and only they can add their children later, in addition to receiving notifications about their children’s activity , that is, they can approve or reject the activity of their children. The developer was Common Sense Media.

Sit with us. Another application recommended for people over 12 years old, it is a social network created at the time by a 16 year old. Thought as a school application, among its objectives is to create “networks” or “groups” of children by schools, infants who search through a social network to seek rapprochement with others.

MrOwl. It is an interest-based social media application. Your information appears to be curated by human members as users collect knowledge from websites as well as their own experiences and post it on the platform. Additionally, children can choose to keep their accounts private and share their content only with specific people.

PopJam. Recommended for over 11 years, PopJam has the basic functions of a social network, the freedom to publish content and connect with other users, send messages, drawings, stickers, animations, GIFs, share quizzes, photos. According to Business Grow, although it looks like Facebook, the social network is classified as an “Instagram for children”, because it allows having followers who see and comment on publications and allow following other users, however, the publication of messages is limited to 6 am to 11 pm.

The Brother Cell Phone List latest data from eMarketer showed that about 3.5 billion people in the world have internet , and although the population density of children is lower in some regions, the trend is that more than half of children have internet access , which represents an opportunity for marketers to understand children’s consumption habits and in the future design new consumer products that are not only reduced to video games and toys.