Fake news has been dominating the social agenda in digital media and social networks for 2 years, due to the heated debate generated by Russian interference in the United States elections, as well as its president, Trump, constantly disqualifying media and platforms.
The news fake are 2 years dominate the social agenda in digital media and social networks because of the Vietnam Mobile Database heated debate it generated the Russian meddling in the US election and its president, Trump, constantly disqualifying media and platforms. According to TechNavio, digital marketing will reach a global investment by 2020 of 306 billion dollars.
According to Contently, the fake news of conjunctural events was spread on Facebook in full elections in the United States, which were shared 1.4 million times , according to BuzzFeed, a problem that escalated to lead to social networks before US authorities. Apparently, the problem was that search algorithms incentivized viral fake news production at a faster rate, so brands should consider the following aspects:
Don’t bet on microsites. According to Marketing Inside, brands tend to bet on unbranded microsites that do not always have a correct disclosure, which is an incomplete technique, but now in times of fake news, smart consumers seek to analyze the sites they read, and find information “Ambiguous” about their favorite brand will make them switch companies.
Recognize bias. One of the Brother Cell Phone List most remarkable things about content marketing is that instead of wanting to advertise on different platforms, the brand must recognize its limited financial support, or in case of having sponsors, they must be clear about who they work for and how it affects their perspective and do not try to address current issues without background.,
Practice the principles of a good report. A brand must use reliable sources for its content marketing strategy, since that will give it precision and therefore, you will gain the trust of your readers. To do this, you must have a source analyzer, editor or curator that measures the reliability of each link.