Always provide good texts, good landing pages and a well-optimized data feed for Google Shopping. 7. Remember you have no control Assume that you have absolutely no control over Performance Max, other than the input you provide. But even then, Google will optimize itself. We soon saw that Google itself has made a YouTube video of our Philippines Phone Number entered content, including nice background music (turn on your sound!): Results Performance Max We set up Performance Max for 4 customers (3 webshops and 1 website with lead objectives) and even during the ‘learning phase’ that the algorithm needs, we already achieved a much better ROI with the webshops. On average even an increase of 122%!
Test Some of These
The Cost per lead (CPL) was more than 5 times higher here: First results Performance Max – lead First results Performance, Max – lead What stands out? There is a clear difference between how Performance Max performs for webshops – campaigns where a data feed with products is also active – and the generation of leads for customer appointments. For customer D, we will leave Performance Max active, but with a lower daily budget so that the average CPL over the Google Ads costs remains good. At the 3 webshops we are now increasing the daily budgets a bit and we are keeping a close eye on the performance.
Even with a perfectly developed data feed and a good campaign set-up, we did not always achieve a good ROI for the first webshop (Customer A). Performance Max will wipe the Shopping campaigns off the table within a few days. We are therefore very curious about the further results after ‘learning’ by Google. Two webshops have really doubled the ROI and the second webshops ‘only’ have an increase of 22%. Stealing on brand name traffic? For now, we see no signs that Performance Max is stealing brand name traffic: One of the webshops has almost no traffic by brand name and the sales that have come out of it have been realized by Performance Max. At another webshop, which does have a lot of brand name traffic, we see no decrease in brand name impressions, clicks and turnover. Search terms are not transparent, but we do see the landing pages.