Marketing differentiation Undifferentiat marketing ( standardization ). By means of segments are process differently. It is comparable to quality leadership in the sense of porter’s competitive strategies. Preferences are also generat here by the fact that the offering company adapts its services and products specifically to the different demand segments. The offer fits better to the nes and wishes of the customer and can therefore also realize a higher sales price.
Groups and nes relat to benefit fulfillment
The reasons and advantages of differentiation are obvious: achieving a higher customer benefit due to the segment-specific processing and thus better Taiwan WhatsApp Number List target fulfillment increase in effectiveness due to homogeneous target and performance developments achieving competitive advantages through tailor-made problem solutions for the segments specify target audiences for introduc concepts avoidance of performance cannibalism between individual offers in the range of services optimal allocation of the marketing budget to different customer groups target addressing of individual customers however, the higher revenues achiev in this way are offset by increas segmentation costs. It is therefore very important for the offering company to determine and process the optimal number.
Market describes the competitive strategy
Of segments to be Furthermore, when selecting several or even all segments, there is of course the option of processing them With a standardiz service Marketing List and the same marketing strategy. This undifferentiat marketing on the overall of cost leadership according to porter in the same way . The tendency here is to try to cover the entire market. Precisely because of the standardization and the associat cost savings, as well as the hardly or not significant segmentation costs, there are few arguments in favor of not working on a sub-market. Business development seminar in our business development seminar you will receive concrete approaches and helpful tools to.
