They are very familiar with the technology (usually not necessarily from HubSpot). They have enough time in their daily schedules to get involved , investigate and carry out the actions that the project requires. Their dedication to the project will not affect other essential areas or activities for your company. […]

An experienced specialist will take you, step by step, through a documented strategy that can help you get the results you want. What is the importance of a good HubSpot Onboarding? The initial reason for hiring a tool like HubSpot is to solve a problem and/or improve a specific process […]

Cover of the article Hubspot Onboarding HubSpot Onboarding is the process through which a partner agency or HubSpot provides you with advice and guidance (strategic and technical) to configure and use one or more HubSpot modules , according to the needs and objectives of your company. As HubSpot has different […]

  Company workflows are very useful for marketing, sales and customer service. Especially if your company is focused on closing business with other companies, that is, B2B. Business . These are the deals that are already being closed with both companies and contacts. Here you can condition your workflows according […]

Automate! From simple actions like changing the status of a contact property to an advanced lead nurturing series. Doing so will not only free up time for your marketing team in the medium and long term, but it will also help your sales team spend their time on more profitable […]

For this reason, Marketing Hub is one of its most robust and advanced modules, compared to the competition. Invitation to download content seven worst mistakes with hubspot inbound marketing From there, HubSpot has evolved into a multifunctional tool that helps you centralize all of your teams’ multi-channel efforts in one […]

HubSpot offers a section where you can design and store your buyer personas so that you have them present at every step of your marketing strategy. 2. Look for themes and keywords to appear in search engines A crucial point for inbound marketing through HubSpot is the creation of relevant […]

  Cover of the article What is Hubspot Inbound Marketing HubSpot Inbound Marketing is a term used to refer to the implementation of Inbound marketing using HubSpot ‘s software . It is important to clarify: HubSpot inbound marketing is not a strategy or a methodology, Inbound Marketing is. Why is […]

The combinations of its functions are practically infinite, you just have to identify very well what the objective of your company is when programming a workflow. Some of the main activities you can cover are: Optimize the organization of your contact lists. This is useful if you want to know […]

Monitoring the behavior of your prospects or customers can help you schedule emails and contact actions. For example, let’s say that one of your prospects opens a guide on how to use your product, then you can send a thank you email or SMS and, a few days later, automatically […]

Workflows in HubSpot, what are they and how to implement them? Workflows in HubSpot , or workflows in Spanish, is a feature that allows you to automate processes and optimize repetitive activities of your marketing, sales, and customer service teams. Every time a contact requests to communicate with your company, […]

Growth Hacker Marketing will give you a new perspective to adapt your products or services to the current market , in addition to proposing strategies that help you have greater visibility on the web and complete the user journey, closing more sales for your company. You’ll also find great tips […]

Book cover the art of digital marketing The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Author: Ian Dodson. With the advent of the internet, people now have more control to choose the products and services they need. In other words, they can […]

Top 30 Digital Marketing Books Digital marketing books are constantly evolving. It is not for less, technology also advances rapidly in an effort to make life easier for Internet users. However, these changes represent a great challenge for marketers and entrepreneurs, since they must stay updated to improve their brand […]

On the other hand, the negative criteria allow you to submit a score from your leads, for example, if they do not fit your company’s budget or if they live in a region where you cannot offer your products or services. You must click on “Add criteria” to enter the […]

While the predictive function is only available for the Enterprise Plan. In the Manual Lead Scoring model, you need to add the scoring attributes manually. In other words, add the characteristics that will be evaluated in each lead and assign them a score. From time to time, your teams will […]

Get to know HubSpot Lead Scoring: A practical guide HubSpot lead scoring is a Marketing Hub setting that helps you measure and automate your company’s lead qualification level. That way, you can improve segmentation and make your marketing and sales processes more effective by using HubSpot Marketing Hub. If you […]

    You can add data from your contacts or companies such as “name”, “city”, “address”, among others. In this way, to add the customization you want, you must position your cursor in the area where you want to add the customization and click on “Customize” Hubspot mail personalization screenshot […]

The following panel opens in which you can choose templates or design a personalized email. Screenshot view of email templates in HubSpot 5. For this example, we will use a newsletter template. Although, depending on the purpose of the email marketing strategy, you can customize any of the templates offered […]

This type of email helps your marketing team to optimize their email marketing campaigns , in addition to the response and follow-up that your prospects and customers receive, since they can program the sending of emails to specific users or segmented lists of contacts. In this way the sending of […]

Email Marketing HubSpot Email marketing with HubSpot is a tool that allows you to carry out email campaigns to your contact lists , to maintain meaningful conversations with your company’s leads, prospects, and customers. Email marketing is currently one of the most effective strategies to guide your leads through their […]

  That you must consider to put this option into practice: Create buyer personas and get to know them in depth. Buyer personas are semi-fictional profiles of your company’s ideal customers. They take into account your region, age, occupation, degree of decision, etc. Identify the needs that your company can […]

10 types of digital marketing when and how to use them The types of digital marketing are the classification of different actions that you can put into practice to develop your digital marketing strategies. Your company or brand is focused on a very specific market, and the internet is very […]

The real challenge comes in the previous organization so that you can optimize the activities of your teams. To get the most out of this tool, here are some helpful tips: Find a classification that really allows you to optimize the execution of tasks (these classifications depend on the priorities […]

HubSpot Task Queue article cover HubSpot’s task queue is a tool that allows you to manage the activities of your sales and customer service teams , so that they carry them out consecutively and without wasting time. If your sales and customer service teams are overwhelmed with activity and don’t […]

They will allow you to close more sales deals in less time. Infographic 5 Benefits of Using HubSpot Task Queues Guide to creating and managing task queues in HubSpot effectively To create an effective task queue you just have to follow the following steps: 1. Enter the HubSpot portal and, […]

This indicator can be used for different strategies: email marketing, Google ads, CTAs in articles or social networks, among others. With this data you can visualize which are the most effective actions of your comprehensive strategy. Since they allow you to identify how persuasive your ads or email marketing campaigns […]