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Optimize your ad groups Ad groups are a feature of Google Ads that make it easy for you to organize your promotional content. They are basically ad groups and keywords that go together. For example, let’s say you want to advertise your office chairs. To do this, you could create […]

Fortunately, Google Ads offers a way to see how optimized your ads are and let you know when to improve them. Quality Score is a metric that Google uses to indicate the overall quality of your ads, and improving your Quality Score means improving the performance of your ads. Dave […]

This includes anything from feed integrations for online marketplaces, to popups, to lead forms. You need to convert your visitors into leads to get more data about their customer journey. Email Marketing – Email marketing is a huge channel that acts as the glue between many channels. It is one […]

This is what all of the eCommerce stores mentioned above use on their sites. It is when a user uploads an image of a specific product that she wants and the site shows that same product and other similar ones. You can already do this on Google, Amazon, and Pinterest, […]

You can make your products appear in 3D or AR and they have all the customization you need to make your store unique. CartMagician Another great plugin for WooCommerce is CartMagician. They’re a bit more automatic, so you’d have to upload your own media files, but they do have some […]

Text messages (SMS) Another great channel is text messaging, especially for e-commerce stores. Customers expect personal communication with vendors and businesses and greatly appreciate it when a brand takes this approach and really goes above and beyond. Here are some of the top examples of text messages you should be […]

This is how these Messenger ads work. Once a user clicks on an ad, they are added to a Messenger list and sent an automatic chat message. The bot is programmed to respond to specific customer queries. MobileMonkey , a chatbot company, got its own medicine and tried click-to-messenger ads. […]

Omnichannel marketing is an approach that provides customers with a fully integrated shopping experience. This means that each channel works together to create a unified message, voice, and brand for your business. Dave Vargas Omnichannel marketing is an approach that provides customers with a fully integrated and seamless shopping experience […]

You target based on specific keywords, topics, and locations, as well as audiences (retargeting and lookalikes included). Effort: Medium; Google Display ads require you to write your ad text and create a bunch of different ad creatives. To fully control the look of your ads, you need to create ad […]

Consumer products sold on Amazon Products with a very short sales cycle Products that people look for visually appealing products instagram ads Scale: High; capable of reaching hundreds of millions of people who use Instagram every day. Orientation: Great; You have a wide variety of targeting options including demographics and […]

The prices associated with your sector or country may vary. Use the costs we list as a reference when evaluating which channel is best for your business. Google search ads Scale: High; capable of reaching the billions of people who use Google to search every day. However, the scale will […]

As we have said before, the channels are not under your control. Only your company is in control. That’s why we need to align you with a channel that gives your startup the best chance of acquiring new customers in a predictable way, even with your limitations. Step 3: Use […]

Fortunately, Google Ads offers a way to see how optimized your ads are and let you know when to improve them. Quality Score is a metric that Google uses to indicate the overall quality of your ads, and improving your Quality Score means improving the performance of your ads. Dave […]

Being unique is the relatively easy part of this statement, as it has to match your brand and try to stand out from your competition and websites in general. The hardest part is testing these ads and trying to figure out what works and what doesn’t, so that you can […]

Too much content can give your ad an impactful composition and make it appear cluttered, making it difficult to get across the main message of your ad. Avoid looking like this ad ‍ Use an effective call to action CTAs (calls to action) are what get users to click on […]

It can be easy to fall into the trap of believing that clicks on a banner ad are guaranteed. The only things about banner ads are impressions and brand awareness, aside from this, conversions. Leads and clicks can only be gained by having a quality ad paired with competent PPC […]

Advantage #3: Banner ads allow you to target your audience Like most banner ads, you can target multiple people using the tools Google Ads offers. This includes targeting specific demographics, audiences, locations, keywords, topics, or websites. This hyper-targeting technique is a sure way to ensure your budget is. Advantage 4: […]

Fortunately, Google Ads offers a way to see how optimized your ads are and let you know when to improve them. Quality Score is a metric that Google uses to indicate the overall quality of your ads, and improving your Quality Score means improving the performance of your ads. André […]

These segments are audiences based on the behavior of people who buy products and services that your company sells. custom audiences You can create new custom segments during campaign creation. As an advertiser, you are not limited to Google Ads predefined audiences. Instead, you can create custom affinity audiences that […]

  Do you want to avoid reaching people from certain areas? When entering locations, select Exclude instead of Target to list exclusions based on demographics. demographic targeting You can choose any combination of demographic targeting. Google Ads provides demographic filters that allow you to reach people who match your specific […]

You know that feeling when you launch an ad campaign on Google with the perfect creative and messaging, but no one engages with your ads? The impressions may not be bad, but the click-through rate (CTR), conversion rate, and return on ad spend (ROAS) are terrible. So we talk about […]

This afternoon, Andrés Manuel López Obrador (AMLO) met with the richest businessmen in the country. The meeting had no apparent reason and the businessmen did not give details on the issues discussed with the president. The arrival of Victoria Rodríguez. Bank of Mexico and the electrical reform are some of […]

Last Wednesday, President Andrés Manuel López Obrador (AMLO) assured that he would pause the relationship with Spain; However, today he clarified that he only wants to pause the “leonine” contracts with Spanish companies, since political influence makes the movements of companies such as Repsol and Iberdrola “irregular”, who hire leaders […]

If you, like us, are a big fan of Apple and all its products, you to know that yesterday they had an event in which they some of their most recent updates, which will surely be arriving in stores soon. You want to know more? Here we tell you. iPhone […]

Gregory Peters, Netflix Product Manager, is already studying how to prevent you from sharing your Netflix account access. In the last conference, where he announced the company’s quarterly results, he stated that in the medium term they would be reviewing how users’ shared accounts are managed. millennials In making this […]

After announcing the withdrawal of its services in Venezuela, Adobe has announced that it will continue to offer its products in this country. What happened On October 7, Adobe announced the discontinuation of its services, since they decided to abide by a Presidential Executive Order of the United States Government, […]

In our last Live, we had as the main theme what is happening in Chile. Here we leave it so you can stay informed. What you can’t miss from this Live The drop that spilled the glass On October 6 there was an increase in the Santiago metro ticket, it […]