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Designing an entire marketing campaign
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The principle behind this is simple
Great for everyone h this thesis appears to be true, it can make sense to address different behavioral groups in a differentiat manner. Market Marketing List segmentation_examplefit for digitization : the results of the dim study / – ( vote) dim – also in everyday working life . In order to examine how companies and employees in germany come to terms with this, the german institute for marketing conduct a study : Fit for digitization . While the term digitization us to focus on a neutral technological process that translates analogue data into a digital format, today it is a collective term for the modernization of different areas of everyday life – including professional life . Our study therefore examines the digital transformation in the workplace.