One of the things that has already become clear is that the advertising of brands that seek the emotional side of communication involving the consumer, works.
Standing out from the competition is not an easy task and more so now, where audience fragmentation means that we have to be much more creative to achieve Turkey Mobile Database virality and that our campaigns by themselves go from one medium to another without having to invest an astronomical budget.
Bezoya knows this well after having bet in recent years on this type of communication, making consumers see the positive side of life.
After topical “full bottle or half empty”, first developed a creative action, installing a giant bottle Plaza Callao of Madrid filled based positive tuits with #quedateconlobueno hashtag
Tweeps launched messages through their profiles and little by little the bottle was no longer empty, until it was completely filled.
After the success of the action, Brother Cell Phone List within the same campaign and a year later, they have made the largest megaphone in the world, thus obtaining the Guinness World Records, a megaphone installed in the Plaza de Carlos Trías Beltrán in Madrid, from which citizens they could approach and send their positive messages, being heard in the whole environment.
Curious initiatives that manage to involve consumers, become viral and leave no one indifferent.
Being positive has its payoff.