In Australia, Vegemite was one of a number of brands to come. Under sustained attack in social media by the Boycott Halal movement. Protesting against the certification of foods as halal (i.e., permissible for Muslims to eat). Vegemite is an iconic Aussie brand that, just because of the nature of the food product, happens to be halal and therefore eligible for certification. (It’s also certified as kosher too, but that doesn’t seem to bother anyone.) The halal critics Hong Kong Phone Number certainly believe in their cause, but that doesn’t mean they are right. (Here’s a neat summary of the controversy.) To reclaim its social media channels.
Ensuing Hong Kong Phone Number Comment Thread
From the angry mob, Vegemite decided to get in front of the controversy with a media release and a carefully worded post on its Facebook page. vegemite-facebook While we enjoy a bit of banter as much as the next breakfast spread, anyone who insists on posting comments of hate, religious vilification, or unwarranted grumpiness will be removed from our social media pages. So, no Hong Kong Phone Number matter how you spread your Vegemite, remember – we’re just here to SpreadTheLove. The Vegemite team used the ensuing comment thread to reply to relevant comments with the brand’s side of the story.
Across Facebook Hong Kong Phone Number and Tilting
While providing the facts about halal certification in a calm and conciliatory manner. This tactic also contained the argument to a single thread and hashtag, instead of allowing the debate Hong Kong Phone Number to dominate the brand’s Facebook page and other social media channels. The carefully moderated environment encouraged more of the community to speak out in defense of the brand, spreading the message across Facebook and tilting the weight of the conversation away from the protesters. There’s nothing funny about a social media attack Defending a brand against a social media attack isn’t easy.