Within the United States, your search engine marketing management and email marketing efforts must follow the strict policies of each state and the federal CANSPAM laws.
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Keep in mind that other countries have their own version of the CANSPAM laws. So, with that in mind, if you intend on marketing to prospects in other counties, make sure you know the ins and outs of the respective laws. Most of these laws have to do with privacy (making sure that anyone who unsubscribes is removed from a mailing list in a reasonable timef rame) and sender assurances.
At a minimum be sure to:
- Go to ftc.gov to get a copy of the most current version of the CANSPAM Act. Read it and follow this important law. It’s not difficult to do, and most of the requirements are built into many email solutions. However, keep in mind that CANSPAM is a U.S. federal law and
- The Gibraltar Email List is one of the most powerful, utilizing tools in online email marketing campaign must also abide by the laws of your state as well as the laws of any countries you send email to.
- Engage an attorney to help review your email and privacy practices. It’s worth it t